About UASHMAMA
UASHMAMA designs and manufactures lifestyle products that balance respect for nature and functionality. We promote intentional living through eco-sustainable products conceived, designed, and entirely made in Tuscany, Italy.
UASHMAMA: Pronounced [ wash – mama ]
The story behind the name ‘UASHMAMA’ is the desire to dedicate something to the Mother of the family ("Mama") and also recognise the washable nature of the material.
UASHMAMA has 3 Main Principles
Sustainability
All our products are made with natural fibres
Innovation
We make everything by hand in Tuscany, Italy
Functionality
Italian design that enhances your daily routine
Combining Italian Craftsmanship, Tradition and Innovation
Sustainable and Inspired at Every Stage
From our certified organic fibers to our water-saving methods – we employ local artisans from the Tuscan region to deliver the best in quality and longevity.
We understand the needs of families like ours and the responsibility we feel about our ecological footprint. From food storage to drinks coolers, backpacks to fashionable wallets, we’re honoured to create alternatives to everyday staples. And the reduction in waste makes an impact we can celebrate.
It’s our pleasure to share our innovative designs and the joy of a sustainable lifestyle with you. From our family to yours, we’re excited to welcome you to UASHMAMA – for style we can all live with.