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About UASHMAMA

UASHMAMA designs and manufactures lifestyle products that balance respect for nature and functionality. We promote intentional living through eco-sustainable products conceived, designed, and entirely made in Tuscany, Italy.

UASHMAMA: Pronounced [ wash – mama ]

The story behind the name ‘UASHMAMA’ is the desire to dedicate something to the Mother of the family ("Mama") and also recognise the washable nature of the material.

Meet the Marconi Family

Marco Marconi is the founder and creative mind of UASHMAMA. But the business is truly a family business with his wife Emanuela (Manu) and their four daughters Chiara, Giulia, Gemma and Gaia all taking an active role.

Marco's creative vision led us to develop our signature material, a washable paper that we’ve named “AGGO.” This material meets our top priorities in providing products that are both ethical and durable. Plus, it feels and folds like textile for an aesthetic utility that is sleek and fun.

UASHMAMA has 3 Main Principles

Sustainability

All our products are made with natural fibres

Innovation

We make everything by hand in Tuscany, Italy

Functionality

Italian design that enhances your daily routine

Combining Italian Craftsmanship, Tradition and Innovation

Naturally Made

All of our products are made from our own washable paper material, exclusively made of natural fibres.

Unique Material

Our unqiue process starts with buying raw materials from trees that are cut in a sustainable and controlled manner. With our unique treatment process we bring out the very best of the material, becoming our very own “AGGO”

Sustainable Practices

From design concept to final product, every step of the manufacturing and production process is thoughtfully managed and considered. We strive to reduce our environmental impact throughout every stage. 

Essential Quality

Quality is so important to us. We take pride in creating our own paper material and carefully monitor the process from start to finish. This allows us to ensure strength, durability, and longevity of each and every product.

Sustainable and Inspired at Every Stage

From our certified organic fibers to our water-saving methods – we employ local artisans from the Tuscan region to deliver the best in quality and longevity. 

We understand the needs of families like ours and the responsibility we feel about our ecological footprint. From food storage to drinks coolers, backpacks to fashionable wallets, we’re honoured to create alternatives to everyday staples. And the reduction in waste makes an impact we can celebrate.  

It’s our pleasure to share our innovative designs and the joy of a sustainable lifestyle with you. From our family to yours, we’re excited to welcome you to UASHMAMA – for style we can all live with.

As seen in

"A tabletop must have"